MASTERCLASS: Deep Dive: Your Media Budget on Walled Gardens
The term "walled garden" is often used to describe a closed ecosystem where a company controls access to the data within that system. In other words, it is a closed platform where data is not easily accessible or transferable to other platforms.
By using first-party data, companies can break free from the walled garden and gain greater control over their own data.
In this webinar, Director of Product Marketing Julia Giacoboni, VP of Product Lou DiGiacomo, and VP of Enterprise Partnerships Spencer Janis discuss:
- What Is a Walled Garden?
- Are There Benefits to Staying in a Walled Garden?
- How Do You Break Out of a Walled Garden?
- What is the Future of Walled Gardens?
When you own your data, you can create personalized marketing campaigns that target specific customer segments that can lead to higher engagement and conversion rates.
Watch the replay today to understand how fullthrottle.ai helps companies build and own their customer databases.
About our speakers: