MASTERCLASS: Brand FOMO: Can Anyone Be a Retail Media Network?
Retail Media Networks have become increasingly popular recently and might have you wondering if anyone can be a RMN. FullThrottle discusses the origins of Retail Media Networks and the FOMO surrounding them.
In this webinar, CPO Amol Waishampayan and VP of Product Lou DiGiacomo discuss:
- What is a retail media network?
- Who were the first retail media networks?
- Why has the term become popular now?
- Should I be monetizing my on-site audiences?
- How does cookie depreciation affect RMNs?
- Where does fullthrottle.ai fit into the world of RMNs?
Watch the replay today to understand how fullthrottle.ai transforms previously unreachable audiences into addressable first-party data households that can be used to tap into RMNs and drive incremental revenue.
About our speakers: