eBook: Turning Your Actionable First-Party Data into Sales by Bill Parlaman, CMO
“The bottom line for every business and every agency is to drive sales by utilizing marketing resources and staying within budget. How do we plan effective marketing campaigns to do so that also close the loop on the buyer’s journey from first clicks to purchase?”
In this eBook, Bill Parlaman discusses how to run a data-informed marketing campaign, built on the fundamentals of identify, market, and measure.
This how-to-guide is perfect for any marketer looking to utilize their first-party data, as we approach a cookieless world. Running data-informed campaigns will become vital for successful businesses –– yet how do we use first-party data?