MASTERCLASS: Scavenger to Farmer: Assessing Where You Are on Your First-Party Data Journey

Are you a first-party data scavenger or farmer? If you’re unsure, then this is the webinar for you!

In case you missed our most recent webinar, “Scavenger to Farmer: Assessing Where You Are on Your First-Party Data Journey,” don’t worry––we saved you a replay! 

In this MasterClass, CPO Amol Waishampayan and VP of Strategic Partnerships Todd Hauser discussed how agencies, brands, and media companies can assess where they are on the first-party data power ladder.  

As businesses begin to move towards first-party data, this is key to building a successful strategy around the data.  

Viewers of this MasterClass will discover: 

  • The top sources to tap into new first-party data 
  • How to best use that data  
  • A better understanding of the overall advertising ecosystem 

This informative webinar will help professionals build their marketing and advertising strategies around first-party data.

About our speakers: 

FT_ThoughtLeader_BlogGraphics_AmolWaishampayan_06-22-1Thought Leader Todd

 

Watch Replay