MASTERCLASS: Scavenger to Farmer: Assessing Where You Are on Your First-Party Data Journey
Are you a first-party data scavenger or farmer? If you’re unsure, then this is the webinar for you!
In case you missed our most recent webinar, “Scavenger to Farmer: Assessing Where You Are on Your First-Party Data Journey,” don’t worry––we saved you a replay!
In this MasterClass, CPO Amol Waishampayan and VP of Strategic Partnerships Todd Hauser discussed how agencies, brands, and media companies can assess where they are on the first-party data power ladder.
As businesses begin to move towards first-party data, this is key to building a successful strategy around the data.
Viewers of this MasterClass will discover:
- The top sources to tap into new first-party data
- How to best use that data
- A better understanding of the overall advertising ecosystem
This informative webinar will help professionals build their marketing and advertising strategies around first-party data.
About our speakers: