MASTERCLASS: Own Your Data
In case you missed our MasterClass, Own Your Data, hosted by CMO Bill Parlaman and CPO Amol Waishampayan, don’t worry! We saved a replay for you.
This replay will help you to understand first-party data and why you need to collect your own.
Bill and Amol discuss how to collect data, leverage it, store it, and most importantly, how to use it. As everyone is rushing to collect first-party data in the wake of the cookiepocalypse, we teach you how to turn your data famine into a future-proof, rich collection.
Because as we say here at FullThrottle, data without action is useless.
Fill out the form to watch today!
About our speakers:
Bill Parlaman, Chief Marketing Officer
Bill Parlaman is a high-energy, solutions-driven leader focused on guiding companies through first-party data transformations. With his teams, Bill helps brands and agencies adopt and lean into a future-proof cookieless plan.
Bill is one of the founding Thought Leaders in the digital marketing and Search Engine Optimization space. Prior to joining FullThrottle, Bill founded his own inbound marketing agency. This experience has followed him into his role with FullThrottle, where he leads a team of sales and marketing professionals. As Chief Sales and Marketing Officer, Bill is responsible for generating new topline revenue for FullThrottle’s AdTech platform. As a Thought Leader, Bill has spoken and presented at large conferences, runs MasterClasses on a range of topics to educate agencies and businesses about the latest in adtech, and has been highlighted in many publications for his contributions to marketing.
Amol Waishampayan, Chief Product Officer
Amol Waishampayan is Chief Product Officer at FullThrottle and since its inception has been responsible for leading the technology vision, platform strategy, product roadmap, data science, and engineering. A lifelong serial entrepreneur, Amol’s previous experiences include a successful exit with his first start-up and more than a decade in the advertising agency sector and client side of global facing brands.
He is an industry-leading speaking and is driven in the relentless pursuit of first-party powered AdTech. Amol is also a blockchain enthusiast in the expanding web3 space, as well as a champion of the freedom to build software development methodology. He holds a Bachelors of Science in Business & Technology from Stevens Institute of Technology.