A match rate is how much data can be tied together between data sets. Like it or not, they have a huge impact on your ads budget. After all, if you can't find your audience because of bad data, your ads won't reach in-market buyers. It's expensive to run advertisements, so it's crucial to get match rates as high as possible.
In this Masterclass, VP of Product Lou DiGiacomo, VP of Performance Strategy Jenny Wildman, and Director of Product Marketing Julia Giacoboni discuss why match rates are traditionally low across the industry — and why they're optimistic anyway.
Here are a few things you'll learn:
Watch the replay for a look at why match rates matter and how you can make the most of your first-party data.
About our speakers: