MASTERCLASS: Are You Influencing or Are You Marketing for Attribution
In case you missed our MasterClass, Are You Influencing or Are You Marketing for Attribution, hosted by CMO Bill Parlaman, don’t worry! We saved a replay for you.
This MasterClass discusses attribution and how it leverages marketing strategies, but it cannot be used alone
Bill reviews:
- Why Google Analytics is not enough
- Why it’s a mistake to depend on first or last-click attribution
- How to leverage attribution data to plan your marketing campaigns
- and more!
With the evolving marketing and advertising landscape, you need the correct tools to future-proof your business.
Fill out the form to watch today!
About our speaker:
Bill Parlaman, Chief Marketing Officer
Bill Parlaman is a high-energy, solutions-driven leader focused on guiding companies through first-party data transformations. With his teams, Bill helps brands and agencies adopt and lean into a future-proof cookieless plan.
Bill is one of the founding Thought Leaders in the digital marketing and Search Engine Optimization space. Prior to joining FullThrottle, Bill founded his own inbound marketing agency. This experience has followed him into his role with FullThrottle, where he leads a team of sales and marketing professionals. As Chief Sales and Marketing Officer, Bill is responsible for generating new topline revenue for FullThrottle’s AdTech platform. As a Thought Leader, Bill has spoken and presented at large conferences, runs MasterClasses on a range of topics to educate agencies and businesses about the latest in adtech, and has been highlighted in many publications for his contributions to marketing.