Why Can’t We Measure Everything With Sales?
If it's all about sales anyway, why not use sales alone as a KPI? It's an intuitive question. The truth is, while sales are a crucial component of any business's success, they don't tell the whole story. There are many factors that influence a customer's decision to make a purchase. It's important to understand each of these factors, if you want to optimize your marketing strategy.
That's why our team has put together a Masterclass on this topic, featuring Julia Giacoboni, Director of Product Marketing, Will McGinnis, Director of Sales, Jenny Wildman, VP of Performance Strategy, and Claudia Gonzalez, Performance Strategist. These experts have years of experience in the industry and are ready to share their insights with you.
Here are a few things you'll learn in this Masterclass:
- The importance of first-party data in understanding your customers' decision-making process
- How to track and measure metrics beyond just sales to gain a more comprehensive understanding of your audience
- The role of attribution in determining the success of your marketing efforts
- Strategies for using first-party data to optimize your customer experience and increase customer retention
- Real-world examples of businesses that have successfully leveraged first-party data to improve their marketing performance
If you want to hear an insightful conversation on the challenge of measuring marketing success beyond just sales and how to leverage first-party data to gain a competitive advantage, this Masterclass is for you.
About our speakers:
