For the last decade, higher education institutions have relied on purchased lists of names and emails in order to market themselves.
There's a massive problem with that.
Most of the data comes from SATs and LSATs, but students now have the chance to opt-out of data sharing ...
... and they're doing it in record numbers.
Opt-out rates are soaring as high as 50% among test takers, cutting your audience data in half — and that trend is only getting worse.
Let's be honest, though — it was never very effective to begin with. Programmatic ads just weren't built with higher ed in mind.
That's where fullthrottle.ai™️ shines. We have a household-based marketing platform that influences each stakeholder with your institution's unique messaging.
Even better, our journey segments help you tailor your message based on what the household is interested in: Financial aid, a campus tour, extracurriculars, and any other interaction you want to keep tabs on.
Our platform is privacy-first and built on first-party data that leaves the old ways behind and focuses on the important conversations — the ones happening around your prospective student's dinner table.
Julia Giacoboni, Director of Product Marketing, sat down with Dawn Pepka, Regional Sales Manager, to talk about the struggles facing higher ed and how fullthrottle.ai is built to solve them.
Watch their conversation in this week's Masterclass.