MASTERCLASS: Capturing First-Party Data From the Future

In case you missed our most recent MasterClass, “Capturing First-Party Data from the Future”, don’t worry, we saved you a replay!  

CMO, Bill Parlaman was joined by Director of Platform Innovation, Lou DiGiacomo, as they discussed actionable plans for collecting quality, future-proof data.  

Covered in this webinar: 

  • How you will be impacted by the deprecation of third-party cookies 
  • What you need first-party data for 
  • How the first-party data you currently have is not sufficient 
  • And how you can get more first-party data of the future.  

With First-Party Data seen as the key to thriving in the cookieless world, brands are leaning into their previous transactions and leads for success. But brands who focus on the past are turning their backs on their future shoppers. Time to think about your First-Party Data from the future- where to generate these audiences, and how to guide them through the path to conversion. 

Don’t let your business get phased out with cookies. Discover all you need to succeed in a cookieless world.  

 About our speakers: 

Bill Parlaman, Chief Marketing Officer 

Bill Parlaman is a high-energy, solutions-driven leader focused on guiding companies through first-party data transformations. With his teams, Bill helps brands and agencies adopt and lean into a future-proof cookieless plan.

Bill is one of the founding Thought Leaders in the digital marketing and Search Engine Optimization space. Prior to joining FullThrottle, Bill founded his own inbound marketing agency. This experience has followed him into his role with FullThrottle, where he leads a team of sales and marketing professionals. As Chief Sales and Marketing Officer, Bill is responsible for generating new topline revenue for FullThrottle’s AdTech platform. As a Thought Leader, Bill has spoken and presented at large conferences, runs MasterClasses on a range of topics to educate agencies and businesses about the latest in adtech, and has been highlighted in many publications for his contributions to marketing.

Connect with Bill 

Lou DiGiacomo Director of Platform Innovation

Lou DiGiacomo serves as Director of Platform Innovation for FullThrottle. His focus as a Thought Leader is on merging data intelligence with audience activation for next-generation AdTech solutions. He also aligns and sharpens the development, implementation, and sales initiatives to zero in on the ideal go-to-market plan. Lou brings deep experience from the digital media world, having crafted extensive omni-channel marketing plans and facilitated partnerships centered around optimized performance and ROI. 

Connect with Lou

Watch Replay