We have a prediction here at fullthrottle.ai™️.
In 2025, marketers will move away from the term "website traffic" and start talking about something more profound ...
... website audiences.
As the industry leaves cookies behind, you need more from your website page visits and clicks.
You need to understand who these people are.
Why are they visiting? What are they looking for? What preferences are they shopping around with?
Without cookies, you can't answer those questions, and that's why we think it's crucial to introduce new AdTech that can take up the mantle.
That tech has to be more effective than cookies, offer even more information about potential hand-raisers, and prioritize user privacy.
It also has to prove itself with real data that shows it's moving the needle for your bottom line.
You've probably guessed that the fullthrottle.ai™️ platform checks all of those boxes, but if you want to hear more about how we're changing up the traditional third-party formula, this talk is for you.
Julia Giacoboni, Director of Product Marketing, sat down with Lou DiGiacomo, VP of Product, in this latest Masterclass: "Audience Obsessed in a Cookieless World."
About our speakers: